Have you ever wondered how search engines work? How to rank on search engines is a continuing battle for most internet marketers. The internet is huge and vast. Did you know that there are about 13 billion English web pages on the net? The entire population of the world is just over 6.5 billion, so that is like saying there are two web pages for every person that walks this earth. This total doesn’t of course count the web pages in other languages.
Search engines are a way of cataloguing information, to enable documents to be found. Here is a bit of a history lesson for you. In the early 90’s two college students started a categorised directory of cool websites. In 1994 Yahoo came onto the scene. Then WebCrawler introduced the spider which would crawl websites going from link to link. In the late 90’s new search engines were formed and gradually only three main search engines were left – Google, Yahoo and MSN. Google is the undisputed ruler of the Search Engine World, and the word Google even got listed in the dictionary. To Google means to look something up on an internet search engine.
Each search engine has a database which is a collection of information about each website, which is why it only takes a few seconds to look something up. Search engines have 3 main functions:
1. Crawling – adding and deleting websites
2. Indexing – evaluating websites for ranking.
3 Searching – using database for searches.
Spiders are used to crawl over websites for information. If you update your site frequently, you get ‘spidered, more often. Spiders evaluate your website by:
1. Checking your pages content
2. Checking which words are the most prominent
3. What words are in the title and headline of the page
4. Searches through other pages on the website to see how they are related to
the main page – they say this can account for 60% of the sites ranking value.
Google gives pages a rank of 1 – 10 based on the above and other variables. The higher your page rank, the more valuable your website is. Getting a good page rank is tough and getting a 3 – 4 can take a lot of time to achieve. A 5 – 6 ranking is like getting an award.
Choosing good and relevant keywords for you website is the most important aspect for getting your website well ranked. The other important aspect is to make sure that your website is content rich and relevant. Make sure that you do your research thoroughly before launching your new website. Last but not least, make sure that you update your website frequently with fresh and relevant content.