Click fraud is criminal offense that can send someone to jail once he is proven guilty.
But for some publishers, especially those who do not know much about information technology, it is quite hard to know which clicks are fake and which are valid.
In line with this, Google AdSense developed a Click Fraud Monitoring Plug-in.
This tool helps prevent unintentional clicks by the publisher and avoid malicious clicks by other users and by application programs.
The plug-in also blocks certain fishy internet addresses. According to Google, the software is simple and easy to install. Even the not-so internet savvy people will have an easy time using it.
Several features of the monitoring tool can assure AdSense users of their protection. The program notifies the site owner through email when a user is banned.
Ads are disabled every time the clicks become redundant. IP addresses can also be manually unblocked. Basically, the plug-in counts all the clicks on a certain ad.
If the click exceeds a specific number, the advertisement is then removed. The user or bot is also blocked.
Aside from using tools to avoid getting caught with click fraud, there are several ways to protect site owners from this problem.
It is important to use a unique URL for landing pages so that you can evaluate stats clearly. Also, do not believe advertising companies that offer high prices for clicks.
If the amount is too good to be true, then it probably is. There are free programs that track website clicks. This can help you identify if the clicks are coming from your competitor.
AdSense advertisers can also prevent click fraud by using the following tips. Concentrating on well-established sites can narrow the risk of false clicks.
Use reputable publishers only. Also, limit ad exposure in certain countries with low employment rates.
Bots are usually found in these areas. Always keep an eye on your campaigns. Consider disabling ads for your own IP address.
This will avoid accidental clicks and will not make Google mistake others as you. This can be done through the htaccess files on your web site.
Study ways to access and disable specific portions of this log. By doing so, possible threats are limited.
Keep away from pop ups because your ads should not be displayed on webpages that have irrelevant content with illegal activity, adult, gambling, firearms, or drugs.
Study server logs and be mindful of any suspicious activity. Immediately report any odd performance.
Look for huge spikes in traffic and suspicious activity in files or folders where users do not usually have access. It is suggested you track these by logging the time of activity.
For best results, it is usually advised to purchase a monitoring software that offers significant features to take care of your advertisements.
Take into consideration the price and what it offers. Get from known market sites. Do not order from spams you get from your email.
Again, too-good-to-be-true promises are usually empty. Hands on monitoring can really help since humans can do a lot of things that machines cannot.