SEO is the current “hot” topic and buzzword for ramping up a business’s internet marketing campaign. But, what exactly is SEO? How can you use it most effectively? Where can you go to get information about Search Engine Optimization? And what are some pitfalls to avoid when learning about SEO?
Here are a few guideposts to help you get started. Using Meta Tags is very good, but don’t get too obsessive about it. Meta Tags are often ignored simply because many web site owners over-used and abused them trying to fool the Google crawlers. The only tag now that is completely beneficial to your web page and developing traffic is the title tag. Take time to come up with a good one and use it judiciously throughout your site. No more are Meta Tags the salt and pepper of a web site – think of them more as garlic and use sparingly. Be patient with your Search Enging Optimization plan. It takes time to build a site up to a good ranking and requires accurate placement, tracking and measurement from your business’ SEO provider. With SEO, slow and steady with lots of fresh content wins the SEO race.
When you are looking for Toronto SEO, be sure you bear this in mind. Cleaner and leaner is better – rather than all junked up. Using special characters, capital letters, or spaces on your URLs only confuses the Googlebots and brings your ranking to a halt. Same with junk in your web pages themselves. When things are stuffed up like a Christmas turkey, they become useless. Irrelevant content and un-mindful links do not improve your rankings, instead it brings it to a stand still. Use the helpful tools that Google analytics and related tools like Word Tracker that are out there.
Research, research, research is the key to getting the best possible keywords and key phrases for your very own web site. Track how well the keywords are promoting your product or online services. There will be no optimization of any kind without careful keyword choice and usage. Once your site gets lumped into an irrelevant area, it is next to impossible to move it to a relevant area where you can improve your site’s ranking.
Make sure to use appropriately spare keyword density and intelligent link-building. Page ranking improves when the search engines find a keyword repeated a few times on the page. However, if this is over done, the search engine will skip right over your site and lower its rankings significantly. Be sure keyword density fits in with well-written content that sounds like natural human speech. By the same token, avoid low quality web site linking. Limit your link exchange to only those sites and professionals who are in the same field or industry – be relevant and meaningful!
By using wise SEO techniques and managing your web site intelligently, you will avoid some of the common mistakes most businesses make. Bear in mind that techniques are constantly changing and what works for SEO one week may be outdated the next due to clever crawlers online. Be flexible and you will soon see the ROI of SEO that is possible.